BluScenes' video strategy is mentioned on CIO.com's "How to Make Video Marketing Work for Your Business"
CIO.com published an interesting article about the use of video to promote products. We provided some data about our own experience.
While part of the article focused on viral campaigns, we discussed how full-length trailers increased our direct sales and reduced returns because people knew what they were buying from the get-go.
Obviously, our model is not the Hollywood business model, because we don't have to worry about spoiling the plot when we post the entire disc.